Leading With Heart. Executing With Intention.
In 2026, I'm honored to be nominated for the American Heart Association’s Woman of Impact campaign. This campaign is about far more than fundraising. It is about leadership, stewardship, and using influence with integrity.
Heart disease is the number one health threat for women. It has touched my life personally, as it has so many others. The Woman of Impact campaign gave me a structured, time-bound opportunity to turn awareness into action and compassion into measurable impact.
The campaign runs February through April 2026, with the goal of funding heart health research, education, and prevention through the Go Red for Women initiative.
Why This Campaign Matters to Me
Leadership, to me, has never been about titles or visibility. It is about responsibility.
Throughout my career as a Chief of Staff and operations leader, I have helped organizations bring order to complexity, align people around purpose, and execute with clarity. The Woman of Impact campaign reflects those same principles, applied to advocacy.
This work is personal. Heart health is not abstract in my life. Advocacy is not a side project. It is an extension of how I already lead.
A Campaign Built Like an Operating System
I approached the Woman of Impact campaign the same way I approach complex business initiatives: with intention, structure, and respect for human connection.
This was not a single-channel fundraiser. It was a coordinated campaign management plan designed to balance storytelling, outreach, events, and follow-through without creating noise or fatigue.
At the center of the campaign was a single source of truth for outreach and engagement, ensuring:
- No duplicate asks
- No relationship burnout
- Clear tracking from first touch to thank-you
Every outreach effort was deliberate, personal, and measurable.
The Six Campaign Engines
To create sustained momentum, the campaign operated across six parallel workstreams, each reinforcing the others:
- Advocacy Team Activation: A core group of supporters committed to sharing weekly, attending events when possible, and inviting others into the mission. Supporters were treated as partners, not an audience.
- Direct Outreach: Handwritten letters, personal emails, and thoughtful messages were sequenced by relationship strength. Each contact was approached through one primary channel, never spammed.
- Storytelling for Impact: A serialized short story released weekly served as an emotional engine, driving engagement and recurring donations. Each chapter connected human resilience to heart health awareness.
- Grassroots Social Distribution: Rather than chasing virality, the campaign focused on steady, human amplification through consistent sharing, reflections, and conversation.
- Events and Community Presence: American Heart Association events, partner gatherings, and a locally hosted heart health night were leveraged to create real-world connection with digital follow-through.
- Creative Amplification: Music, movement, and joyful participation, including a campaign theme song and limited SpiritSox giveaways, reinforced the message that heart health can be hopeful, not heavy.
Measured Impact, Human First
Success was not defined by dollars alone.
The campaign tracked:
- Funds raised for heart health research
- Awareness growth across platforms
- New conversations sparked around prevention
- Community members activated as advocates
Just as in business, sustainable impact came from consistency, clarity, and trust.
Leadership Beyond Business
The Woman of Impact campaign reflects how I lead everywhere else.
I believe:
- People matter more than process
- Structure creates freedom
- Advocacy deserves the same discipline as operations
Whether I am supporting an executive team, leading change inside an organization, or advocating for heart health, the approach remains the same: build systems that serve people and results that last.
How You Can Be Part of the Impact
If this campaign resonates with you, there are several ways to engage:
- Donate directly to support heart health research and education
- Share the mission to amplify awareness
- Partner on events or advocacy initiatives
Leadership is not measured by spotlight. It is measured by what we choose to steward.
Thank you for being part of this work.